Hua Yu
Managing Partner @ Level5 l Business Advisor l Podcast Host
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Hua Yu
- Nearly 30 years of extensive international work experience, holding key roles in marketing, corporate IPOs, and strategic consulting across companies in China, the United States, and Canada.
- Currently serves as Managing Partner at Level5 Strategy, a renowned strategic consulting firm in Canada.
- 18 years of North American brand consulting experience, with a client portfolio that includes Canada Goose, Rogers Media, University of Toronto, Second Cup Coffee Chain, Canada Post, Bell Canada, OCAD University, SickKids Foundation, and the Toronto Blue Jays, among others.
- From 2015 to 2021, co-founded the HerStory Women’s Platform, which has grown into one of North America’s largest platforms for Chinese women, with over 100,000 global followers to date.
- In 2021, nominated as a finalist in the Canada China Business Council's "5 of 50 Initiative", recognizing individuals who have made outstanding contributions to Canada-China economic development over the past 50 years.
- Recognized in both 2023 and 2024 as one of the Top 50 Women Leaders in Toronto by Women We Admire.
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Poy Zhong
- A multi-talented professional in financial services and brand marketing.
- Over 10 years of frontline experience in brand marketing.
- Played a key role in market promotion and brand building for two startup internet companies, both of which became industry leaders, attracted significant capital market interest, secured hundreds of millions in financing, and successfully went public on NASDAQ.
- After immigrating to North America, has been providing brand strategy positioning and consulting services to numerous small and medium-sized enterprises.
- Founder of MyGalaxy Financial Inc., a financial services company based in Canada.
Poy Zhong
Marketing Manage | Specialist in Building and Enhancing Brand Systematically
Lemonext Speakers
“We aim to create a circle of giving back, their insights and experiences not only become meaningful to themselves but also inspire and empower the next generation.”
Michelle Liu, PMP, CSM, MMA
Director of Digital Operations & Strategy at Sanofi | Founder of Analytics by Design | Digital Transformation Leader
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Michelle Liu
is a highly experienced product and program manager, strategist, and analytics professional with over 8 years of expertise in consulting, analytics, and digital banking. As the Director of Digital Operations & Strategy at Sanofi, Michelle leads initiatives that drive impactful digital transformation and innovation in healthcare, utilizing data to enhance operational efficiencies and accelerate product development.
Throughout her career, Michelle has demonstrated her ability to transform complex challenges into actionable solutions. She has spearheaded major initiatives in industries ranging from public sectors to insurance and banking, where she has guided clients through product design, user testing, and final launch to accelerate adoption.
Previously, as a managing consultant at Mastercard’s Data and Services, Michelle drove cloud adoption and customer obsession for top-tier banks. At Scotiabank, she launched the first Analytics Innovation Lab and played a key role in embedding Agile methodologies across the organization, driving the scalable implementation of advanced analytics solutions.
A passionate advocate for cross-functional innovation, Michelle is the founder of Analytics by Design, an initiative that connects professionals across analytics, digital, and design. She has hosted two successful industry conferences with over 450 attendees and a North American analytics hackathon with 150 teams, fostering a community of 5,000 members and securing sponsorships from leading brands like TD, IBM, and SAS.
Michelle also advises clients on digital transformation, workflow management, data aggregation, and AI ethics, and is committed to promoting the ethical use of data and artificial intelligence in the industry. She believes in the power of cross-disciplinary collaboration to drive innovation and shape the future of digital and analytics solutions.
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Ben Wise
is a recognized leader in digital marketing and sales, currently spearheading programmatic ad technology initiatives at Google. Partnering with top agencies and brands across Canada, Ben ensures advertising investments deliver optimal performance through cutting-edge strategies and solutions.
As the co-founder of Captivate, Ben merges psychology and behavioral science to empower professionals with exceptional persuasion and communication skills. Captivate’s popular monthly newsletter distills the latest research into actionable insights, helping readers upgrade conversations, master storytelling, and amplify their influence—all in just five minutes a month.
Beyond his professional endeavors, Ben is a dedicated community leader. He serves on the board of directors for the Daily Bread Food Bank, mentors young professionals in media and tech, and advises early-stage startups on scaling sales and growth. A sought-after speaker, Ben frequently shares his expertise at industry events, conferences, and corporate training sessions.
Ben’s work exemplifies a blend of innovation, mentorship, and community impact, making him a pivotal voice in media, technology, and beyond.
Ben Wise
Head of Programmatic Media at Google | Co-Founder of Captivate | Board Director & Startup Advisor
Dolly Shao
Educator | Marketer | Entrepreneur | Relationship Builder
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Dolly Shao
With over 18 years of experience in marketing, business development, and leadership across both China and Canada, Dolly Shao is a seasoned professional dedicated to bridging cultures and building meaningful business relationships. As a passionate educator and entrepreneur, Dolly’s expertise spans market entry strategy, cross-border marketing, branding, and strategic partnerships, with a particular focus on empowering Chinese brands to succeed in the Canadian market.
Currently, Dolly serves as a Marketing Instructor at the Schulich School of Business, where she combines her industry expertise with academic insights to develop innovative marketing curricula. She also works as a Corporate Relations Specialist, where she fosters new partnerships and drives recruitment opportunities for students and alumni across diverse industries.
As the founder and managing director of G.L.O.W. Communications Inc., a boutique marketing consultancy, Dolly helps brands build genuine connections with their target audiences and supports Chinese businesses in navigating the Canadian market. Her entrepreneurial spirit also extends to Lahoo Digital Media, where she co-founded the company to drive digital marketing innovation.
With a strong passion for cross-border business and cultural exchange, Dolly is committed to fostering collaboration, empowering brands, and building lasting relationships that create impactful business opportunities.